Behavioral Intelligence

Your customers always tell you before they leave.

Telltale reads your orders, subscriptions, support tickets and reviews to find the customers quietly on their way out — then writes the campaigns to bring them back and proves what it recovered against a held-back control group.

Install on Shopify Request a demo See how it works

Free 30-day trial · First retention report in 2–5 minutes · No pixel required, no engineering

Nest Report Live

Forward revenue at churn risk

$0K

Next-12-month value of 744 at-risk customers

0
at risk now
$0K
realistically recoverable
0
customers saved
Maya R. 62d since order · shipping delays 0.84
David L. slowing cadence · discount reliant 0.79
Priya N. subscription paused 0.73

Connects with the tools you already use

How it works

What Telltale is, and how it works.

It turns the customer signals you already generate into proactive retention decisions — then activates the right play through the email and SMS stack you already run.

One customer’s journey Maya R.

Step 01 of 06

Customer Signals

8 live sources
  • Orders
  • Subscriptions
  • Email
  • SMS
  • Support
  • Reviews
  • Shipping
  • Returns

Maya’s third order ships four days late. Nothing flags it, and nobody hears from her.

Step 02 of 06

Data Enrichment

Profile built
  • 36 profile attributes
  • Free public data, no broker
  • Every one labelled verified or predicted
  • Blank when we can’t say

Telltale fills in who she is and how she tends to buy — without asking her a thing.

Step 03 of 06

Telltale Intelligence Layer

The brain
  • Scored against her own history
  • 28-model brain, 71 risk features
  • 339 signals watched, 29 tables
  • Refreshed nightly

Every signal she has ever generated is scored against her own buying history, not an industry average — and calibrated against what her store’s customers actually did.

Step 04 of 06

Understand Each Customer

Per person
  • Churn risk
  • Reorder probability
  • Lifecycle stage
  • Satisfaction
  • Purchase intent
  • Best channel & hour

Her reorder gap is stretching and her risk is climbing. She is weeks from gone.

Step 05 of 06

Recommend the Right Play

13 plays
  • Payment Rescue
  • Time to Reorder
  • Keep Your Subscription
  • Win-Back
  • Cross-Sell
  • Loyalty Reward
  • and 7 more

Win-Back is queued for her — audience, offer, channel and timing already chosen.

Step 06 of 06

Activate + Measure

Your ESP + SMS
  • Sent through your own ESP
  • A random slice held back
  • Lift proven, not attributed
  • Fee only on proven lift
  • Wasted sends suppressed

She reorders. And the gain is measured against customers we deliberately held back.

From signals to decisions to action — so you spot risk earlier, act smarter, and keep more customers.

Illustrative walkthrough. Maya is a fictional customer and her portrait is AI-generated — not a real person — and the readouts are examples. In the app every number comes from your own customers.

Inside Telltale

Nine screens. The whole loop, nothing hidden.

What’s at risk and why. Who to reach today. The lift we can prove, and every send that earned it. How your customers actually feel. Any audience you want. Any one customer, fully read. The deep answers. A place to just ask. These are Telltale’s own screens from a working account — not renders — built from the orders, subscriptions, tickets and reviews you already have. No pixel required to start, and nothing to rip out.

Telltale Nest Report — The money storyTelltale Sightings — Act on it todayTelltale Proven Impact — The lift we causedTelltale Campaign History — Nothing hiddenTelltale Nightwatch — How you feel to buy fromTelltale Audience Builder — Any segment, anywhereTelltale Customer Profile — One customer, fully readTelltale Analytics — The deep answersTelltale OWL — Just ask

Real screens from the Telltale demo workspace. The numbers are demo data — in your account every one is computed from your own customers.

Try it here

Pick a segment. Watch it resolve.

Audience Builder and Nightwatch, working. Choose a segment to see who’s in it and what it’s worth — and how your customers actually feel about buying from you.

Customer-experience pulse

needs care
0
/100 · content

How your scored customers feel

377 delighted 295 content 334 need care
Shipping662 signals · 80 need care
Email353 signals · 123 need care
SMS379 signals · 187 need care
Support336 signals · 81 need care
Reviews225 signals · 31 need care

Illustrative example. In the app every number here is computed from your own customers.

Act on it

Campaigns, ranked by what they’ll recover.

Telltale writes and queues the plays, each sized in dollars. Approve them yourself, or let autopilot dispatch every hour as new customers qualify — inside the caps, cooldowns and quiet hours you set.

Live opportunities

8 ready to send
Payment Rescue Recover payment 30 $659
Keep Your Subscription Save subscriber 81 $632
Time to Reorder Reorder timing 62 $493
Early Lapse Reminder Save lapsing 148 $222
Fading Regular Retention 48 $116
Projected from pending campaigns $0.0K

Written for you

Not just the data — the how, the when and the who.

Pick a play to see exactly what Telltale wrote for email and SMS, who qualifies, when it fires, and why it chose that offer — or chose not to discount at all.

Your card didn’t go through Inbox
Sage & Cedar

Hi Alex,

Your subscription renewal didn’t process. Update your card and nothing skips a beat.

Update payment

Sage & Cedar · Unsubscribe

SMS · via Klaviyo 10:12

Hi Alex — your Sage & Cedar renewal didn’t process. Update your card and your next box ships on time.

Sent inside their own 8am–8pm window.

Who Subscribers whose card just failed
When The hour it fails
Offer None — it’s a billing fix
Routing 25 email · 4 SMS

Ten more plays run the same way:

  • Keep Your Subscription
  • Early Lapse Reminder
  • Fading Regular
  • Last-Chance Reactivation
  • Re-Engagement
  • Cross-Sell
  • Welcome Series
  • VIP Appreciation
  • Loyalty Reward
  • Rising Star

13 plays in all — every one written for you.

Illustrative example. Projected revenue is your audience size × expected order value × the modeled response rate — a forecast, not revenue earned.

Now live

Telltale is on the Shopify App Store.

Install in one click, connect your store, and see your first at-risk customers in minutes — no pixel required, no engineering, no data export.

  • Free 30-day trial
  • One-click install
  • Cancel anytime
Install on Shopify Request a demo

Not on Shopify? BigCommerce and WooCommerce connect the same way — or import your order history by CSV and talk to us about your platform.

App Store

Telltale

Predict churn and send win-back campaigns through your ESP.

Free trial30 days
Plans from$199 / month
SetupOne click, no engineering
Install on Shopify

Reasons, not vibes

Every score comes with the reason behind it.

Telltale doesn’t just tell you someone is slipping. It tells you why — shipping delays, a slowing reorder rhythm, a paused subscription, a support ticket that went badly — and what that reason is worth.

  • Forward revenue at risk, quantified in dollars
  • Per-customer risk scores with the drivers behind them
  • A churn horizon: who walks in 30, 60, 90 days — and what acting now saves

Churn horizon

when revenue walks
Next 30 days$328 at risk · save $6343
31–60 days$551 at risk · save $10743
61–90 days$23K at risk · save $4.3K174
Beyond 90 days$14K at risk48

Why customers are leaving

ranked by revenue
Subscription & billing55 at risk
Support experience21 at risk
Shipping & fulfillment3 at risk

Illustrative example. Your report is built entirely from your own customers.

2–5 min
to your first retention report
339
retention signals watched — up to 164 on a single customer
Every send
measured against a held-back control group
5–2%
performance fee, only on lift we can prove

Integrations

Works with the stack you already run.

Telltale reads from your store, subscriptions, helpdesk and reviews — and sends through the email and SMS tools you already pay for. Every connection you add makes the AI analytics sharper, because it can see one more reason customers leave. Nothing to rip out.

Shopify logo Shopify BigCommerce logo BigCommerce WooCommerce logo WooCommerce Recharge logo Recharge Klaviyo logo Klaviyo Mailchimp logo Mailchimp Omnisend logo Omnisend Postmark logo Postmark Twilio logo Twilio Gorgias logo Gorgias Zendesk logo Zendesk Intercom logo Intercom Judge.me logo Judge.me Google Ads logo Google Ads
See how each one is used →

Proven Impact

We hold customers back on purpose.

Before every send, a slice of eligible customers is held back at random and never contacted. We compare what your contacted customers did against that held-back group — so the number you see is revenue Telltale caused, not revenue that would have happened anyway.

  • Causal lift measured against your own control group — not last-click attribution
  • Until a result clears statistical verification we say “measuring”, rather than quote you a number we can’t stand behind
  • Your performance fee is billed on proven lift only

Proven Impact

Verified
Contacted by Telltale0%
Held back, never contacted18% reordered
+0.0 points of reorder lift — the part Telltale caused

Illustrative example. Your lift is measured on your own customers, and reported only once it clears verification.

Why it’s different

Not more features. A different method, and a different incentive.

Churn scores, LTV forecasts and send-time optimisation exist elsewhere. What nobody else closes inside one product a brand can turn on in a day: predict the customer, decide the audience, push it through your own tools, hold a random slice back, measure the difference — and bill on that difference.

One

The fee rides on the experiment

Our performance fee is calculated only from revenue proven against your own held-back control group. If we did not cause it, we do not bill for it — a lift report is common, an invoice that depends on the result is not.

Two

A real control group from your first send

Most platforms gate holdout testing behind list sizes in the hundreds of thousands, one program at a time. Every Telltale account runs a randomised holdout per campaign from day one, at any size.

Three

Trained standing in the past

The risk model learns from what was knowable at a past date and is graded on what happened next, so it cannot peek at the outcome. It looks less impressive in a backtest. It works on a Tuesday.

Four

Calibrated, not just ranked

A 70% risk means about 70 in 100 really do churn. Every score is corrected against your own resolved outcomes before you ever see it, and the reliability curve is there to check.

Five

It will tell you to send less

Per-person contact cadence and persuadability targeting suppress the sends that waste margin or push a customer away. We are paid on proven lift, so a wasted send costs us too.

Six

Unknown beats a confident zero

Not enough data yet? The product says “measuring” or shows a small-sample badge. It never prints an invented $0, and it never ranks anything on ten customers.

Pricing

Foresight, not hindsight.

Full product, every campaign type, no charge until day 31. Pick the tier that fits your customer base today — you can change anytime.

How many contacts do you have?

Up to 50,000 contacts

$699/ month

+ 2–5% of recovered revenue

30-day free trial
Start free trial

Or install from the Shopify App Store and bill through Shopify.

Every plan includes

A 28-model behavior & prediction brain

Scores churn risk, lifecycle stage, reorder probability, purchase intent and next-best action for every customer — calibrated against your own outcomes, refreshed nightly.

AI churn scores + the reason behind each
Cross-platform customer identity resolution
13 campaign types — win-back, replenishment, payment rescue + more
Cohort, lifetime-value & next-purchase forecasting
Free enrichment — age, income, geography & shopping personality
Satisfaction, advocacy & churn-driver scoring
AI copy generation in your brand voice, guardrail-checked
Audience Builder with one-click plays, CSV + ESP push
Holdout-proven incrementality + recovery attribution
Per-person contact cadence + a deliverability governor
OWL — ask anything, answered from your account only
14 integrations across commerce, subscriptions, email, SMS, support, reviews & ads

Want to see Telltale on your own store first? Book a free demo — any store size, no commitment.

See the full pricing breakdown →

Questions

Straight answers.

What does Telltale actually do for me?
It tells you which customers are about to stop buying while you can still do something about it — and has the emails and texts to win them back already written and waiting. Most brands find out someone left when they look at next quarter’s numbers. This is the same information, months earlier, with the work done.
What do I have to do to set it up?
Click install on the Shopify App Store. That is genuinely it — Telltale reads your order history by itself and your first report is ready in two to five minutes. No pixel required to start, no developer, no data export. If you are not on Shopify, send us your order history as a CSV and we will take it from there.
What do I have to do every week?
As little as you like. Telltale queues the campaigns worth sending, each with the audience, timing, offer and copy already decided. You can read them and hit approve, or let it send them for you inside limits you set. There is no calendar to plan and no segments to build.
Do I have to switch email or SMS platforms?
No, and you shouldn’t. Telltale decides who to reach and writes the message, then sends it through the platform you already pay for — Klaviyo, Mailchimp, Omnisend, Postmark or Twilio. Your subscriber list, your unsubscribes and your sending reputation all stay where they are.
How do I know it is actually working?
Because we deliberately don’t contact everyone. Before each send, a random slice of the customers who qualified is held back and left alone. Your result is the difference between the two groups — revenue we caused, not revenue that would have arrived anyway. Until that difference is large enough to be trusted, we show “measuring” instead of a number, and we don’t bill on it.
What data does it need?
Your order history is enough to start. Connecting more makes it sharper: subscriptions (Recharge) surface paused plans and failed cards, a helpdesk (Gorgias, Zendesk, Intercom) surfaces tickets that went badly, reviews (Judge.me) surface unhappy customers. Those are usually the real reasons people leave, and they are invisible in order data alone.
What if my store is new, or fairly small?
It still works, and it will tell you when it is leaning on patterns from similar stores rather than enough of your own history. You will see a clearly labelled “proving” state rather than a confident-looking number we cannot stand behind. As your data builds, it switches over to your store automatically.
Is it safe to let it send on its own?
Yes, and the limits are the point. A cap on sends per day and per week, a minimum gap before the same person can be contacted again, a ceiling on how many messages anyone gets in a week, and texts only inside the recipient’s own 8am–8pm window. Unsubscribes from your email and SMS platforms are pulled in and honoured. You can also leave everything in approve-first mode, where nothing sends without your click.
How is my data handled?
Customer emails and phone numbers are stored hashed rather than in the clear, the credentials for your connected platforms are encrypted at rest, and store and customer deletion requests are honoured. Your customer records are never shared with anyone.
What does it cost?
From $199 a month based on how many contacts you have, plus 2–5% of the revenue we can prove we recovered for you — dropping to 3% and then 2% as your recovered total grows. Every plan is the full product and starts with a free 30-day trial. See the pricing breakdown.

Find the signals before they leave.

Install from the Shopify App Store and see your first at-risk customers in minutes.

Install on Shopify Request a demo