Signal 01
At-risk customers
See who’s about to churn — with the reasons, not vibes — and the revenue you’re about to lose.
Behavioral Intelligence
Your customers always tell you before they leave.
Telltale reads your order history and reveals the early signals of churn, risk, and opportunity — then turns them into win-back campaigns your email and SMS tools can send. Act on foresight, not hindsight.
First retention report in 2–5 minutes · No pixels, no engineering · Works with your existing stack
Connects with the tools you already use
Shopify
Klaviyo
Omnisend
Postscript
Recharge
Attentive
The signals
Three signals, read from data you already have.
No new tracking and no pixels. Telltale learns from your order history and surfaces what actually moves retention.
Signal 02
Win-back campaigns
AI-recommended emails and SMS, ready to push to Klaviyo, Omnisend, or Postscript — with the offer, channel and timing chosen for you.
Signal 03
Customer brain
A per-customer churn score, predicted next product, and a cross-platform identity graph that gets sharper with every order.
How it works
From order history to recovered revenue.
Four steps, mostly automatic. You stay in control of what sends.
01
Connect
Connect Shopify, WooCommerce or BigCommerce — or upload a CSV. No pixels, no engineering.
02
Predict
A model trained on your data scores every customer for churn risk across 30+ behavioral signals.
03
Recommend
Telltale ranks the highest-impact win-backs and writes the email and SMS, ready for your ESP.
04
Recover
Approve or run on autopilot. We attribute revenue in a 7-day window — you only pay on what we recover.
Inside Telltale
The dashboard that watches while you build.
Open Telltale to a live read on retention: who’s slipping, why, and the campaigns ready to bring them back.
- Revenue at risk, quantified in dollars
- Per-account risk scores with the drivers behind them
- Cohort retention measured against DTC benchmarks
Accounts showing early churn signals
3 high riskMaya R.0.84
David L.0.79
Priya N.0.73
Acme Corp
At risk
72
2–5 min
to your first retention report
30+
behavioral signals scored per customer
7-day
revenue attribution window
5–2%
performance fee, only on revenue we recover
Integrations
Works with the stack you already run.
Telltale reads from your store and sends through your existing email and SMS tools. Nothing to rip out.
Shopify
WooCommerce
BigCommerce
Recharge
Klaviyo
Omnisend
Mailchimp
Postscript
Attentive
Twilio
Postmark
Gorgias
Judge.me
Meta Ads
Google Ads
TikTok Ads
CSV upload
“Retention is the cheapest growth you have. Telltale makes it predictable — the signal was always in your data.”
The Telltale thesis
Pricing
Plans that scale with your list.
A flat subscription by contact volume, plus a performance fee only on the revenue we recover. No long contracts.
Launch
$199/mo
10k contacts
Scale
$399/mo
25k contacts
Growth
$699/mo
50k contacts
Performance
$999/mo
100k contacts
Enterprise
$1,799/mo
250k contacts
Questions
Good questions, answered.
How fast is my first report?
Two to five minutes. Connect your store or upload a CSV and Telltale normalizes, scores, and returns your first at-risk customers and retention metrics.
Do you replace my email or SMS platform?
No. Telltale is the intelligence layer. It recommends and writes campaigns, then pushes them to the tools you already use — Klaviyo, Omnisend, Mailchimp, Postscript, Attentive and more.
What data do you need?
Just your order history. No pixels or new tracking. We can also enrich from subscriptions (Recharge), support (Gorgias), and reviews (Judge.me) when connected.
How does the performance fee work?
You pay a flat subscription by contact volume, plus a marginal performance fee — 5% on the first $50k of recovered revenue each year, 3% to $200k, and 2% beyond — only on revenue we attribute to Telltale sends within a 7-day window.
Is autopilot safe?
Yes. You set per-campaign toggles, daily and weekly send caps, per-customer cooldowns, and channel preferences. Or keep everything in approve-first mode and send nothing without a click.
How is my data handled?
Emails are hashed and PII is encrypted at rest. We honor store and customer deletion requests and are built for GDPR compliance. Your data is never shared.
Find the signals before they leave.
Connect your store and see your first at-risk customers in minutes.